WPP Open
2025
A timesheet that feels like empowerment, not admin
Helping the world’s leading advertising agencies empower their workers and scale creative ideas.
Please enter the password
Overview
How might we empower the AdTech workforce in a rapidly changing industry?
During a time of emerging AI integration and operational change, I contributed as a Product Designer for WPP Open’s Workforce Management team, focusing on the Timesheets app Minimum Viable Product (MVP) launch for employees at WPP's portfolio of companies.
Problem
The goal: create a modular, intuitive workforce management system that allows employees to track time, manage billable and non-billable tasks, and provide managers with visibility to optimise resources and capital more efficiently.
Our 0 to 1 MVP Focus: A simple, scalable time entry experience integrated with WPP’s existing Project Management app.
Users should be able to log billable tasks pre-loaded from PM dashboards and add custom non-billable tasks themselves.
Design should scale seamlessly to future integrations with Resource Management teams and other internal reporting tools.
Maintaining visual consistency with WPP’s legacy design system to build trust and reduce adoption friction was also a priority.
User Journeys
A specific focus on time entry completion.
Implemented end-to-end UX/UI design from ideation to developer-ready handoff.
Designed a side modal for task details, improving usability while keeping consistency with adjacent apps.
Created comprehensive documentation for engineers, detailing cell states, hover messages, and interaction patterns.
Worked closely with 2 other Senior UX Designers and 3+ engineers to ensure feasibility and adherence to WPP's legacy design system.
Anatomy
Key strategic outcomes
Created a 0→1 MVP for a critical workforce tool in record time, ensuring alignment with business goals.
Improved clarity and usability for task entry, fostering confidence in early users.
Designed a system that anticipates AI-driven enhancements, preparing WPP Open to leverage automation in time-tracking and resource allocation.
Advocated for user-focused design principles in a legacy system, helping build trust and adoption potential among agency clients.
Prototype
(Click image for prototype)
Reflection
As AI transforms AdTech workflows, time management, resource allocation, and employee engagement will be critical to operational success.
The Timesheets MVP provides a foundation for:
Transparent and fair tracking of individual contributions
Encouraging team adoption and motivation by showing how effort impacts outcomes
Creating a scalable system for AI-powered insights in project management
I helped shape a human-centered experience that balances efficiency, clarity, and inclusivity in the Timesheet's early stages of development. While the product continues to evolve, the strategic foundation and current design system positions WPP Open to respond to AI disruptions and future workforce needs with more ease.
I look forwards to see how Resource Management will continue to evolve with AI, because the experience isn't all about "resources" but also about how an employee's impact can be measured more meaningfully.
