Melanie Palapuz
Product designer and brand strategist with experience growing fintech, eCommerce, and mission-driven companies.
Hey there / bonjour / kumusta
I'm Mel, a Senior Product Designer and Brand Strategist interested in mission-driven storytelling, business growth, and designing for belonging.
That instinct comes from my own journey: I've built my own career across diverse cities largely without a roadmap, so I know what it takes to find actionable clarity for both individuals and teams across the business.
Clarifying a company's brand story, target audience, customer needs, and designing experiences people can trust are my bread and butter. Some ambitious clients I've collaborated with previously include: Google Store, WPP, Creditspring, St. Paul's Foundation, Dossier Creative, Invoke Digital & more.
If you'd like to work together, please get in touch.
What I'm interested in
Philosophy
Brand Positioning
Service Design
Ethical AI
Minimalism
Travel
People watching
Café culture
Long walks
Podcasts
Writing
The values
behind my work
Courage
I'm a big believer in taking calculated risks to live a life with the least amount of regrets.
Diversity of Thought
I enjoy seeing problems from multiple perspectives while adopting a culturally inclusive lens.
Visual Craft
I think the attention to visual craft lasts the test of time, and is what differentiates "good" from "great" design.
Collaboration
Nothing meaningful can be accomplished alone. I believe everyone has unique gifts to offer the world.