Melanie Palapuz
Product designer and brand strategist with experience across fintech, creative agencies and mission-driven organisations.
Hey there / bonjour / kumusta
I'm Mel, a Product Designer and Brand Strategist interested in mission-driven storytelling, business growth, and designing for belonging.
That instinct comes from experience: I've built my own career and path across diverse cities, largely without a roadmap, so I know what it takes to find signal and bring clarity to individuals and teams.
Clarifying strategy, shaping products around real user needs, and building brands people can trust are my bread and butter. Some ambitious clients I've collaborated with previously include: Google Store, WPP, Creditspring, St. Paul's Foundation, Dossier Creative, Invoke Digital & more.
If you'd like to work together, please get in touch.
What I'm interested in
Philosophy
Brand Positioning
Service Design
Ethical AI
Minimalism
Travel
People watching
Café culture
Long walks
Podcasts
Writing
The values
behind my work
Courage
I'm a big believer in taking calculated risks if the potential upside outweighs immediate downsides.
Visual Craft
Sharp visuals build trust and show you care. I think the attention to craft lasts the test of time.
Collaboration
Nothing meaningful can be accomplished alone. I believe everyone has unique gifts to offer the world.
Diversity of Thought
I enjoy seeing problems from multiple perspectives and adopting a culturally inclusive lens.