Melanie Palapuz
Product designer and brand strategist with experience across fintech, creative agencies and mission-driven organisations.
Senior Designer
@
Google Store (via DEPT.)
2025 - 2026
Toronto, Canada
Led UX and visual design across Google Store's web and mobile experiences for global campaigns, product launches, and Pixel Drops magazine. Helped position Google's hardware suite as one connected, personalised AI ecosystem to drive growth.
Senior Designer
@
Google Store (via DEPT.)
2025 - 2026
Toronto, Canada
Led UX and visual design across Google Store's web and mobile experiences for global campaigns, product launches, and Pixel Drops magazine. Helped position Google's hardware suite as one connected, personalised AI ecosystem to drive growth.
Product Designer
@
WPP Open
2025
London, UK
As the sole designer in-house, I took an AI-powered B2B timesheet product from 0 to 1 for WPP's global agency network (Ogilvy, AKQA, VML, GroupM etc). I helped deliver the first MVP and engineer-ready flows for global launch.
Product Designer
@
WPP Open
2025
London, UK
As the sole designer in-house, I took an AI-powered B2B timesheet product from 0 to 1 for WPP's global agency network (Ogilvy, AKQA, VML, GroupM etc). I helped deliver the first MVP and engineer-ready flows for global launch.
Product Designer
@
Creditspring
2024 - 2025
London, UK
Helped launch Creditspring Go and Membership Perks, generating £250K+ in revenue within its first few months. Also helped redesign the Forbearance customer journeys, lifting completion from 32% to 86% in its first month. Shaped the brand strategy and value proposition that supported Creditspring's £150M growth investment in 2024.
Product Designer
@
Creditspring
2024 - 2025
London, UK
Helped launch Creditspring Go and Membership Perks, generating £250K+ in revenue within its first few months. Also helped redesign the Forbearance customer journeys, lifting completion from 32% to 86% in its first month. Shaped the brand strategy and value proposition that supported Creditspring's £150M growth investment in 2024.
Product Consultant & Designer
@
As You Are
2020 - now
Canada, USA
Advising creative individuals, tech clients and global agencies including DEPT., Briteweb, Dossier Creative, and Invoke Digital, on mission-driven brand positioning, UX strategy, and growth-led design.
Product Consultant & Designer
@
As You Are
2020 - now
Canada, USA
Advising creative individuals, tech clients and global agencies including DEPT., Briteweb, Dossier Creative, and Invoke Digital, on mission-driven brand positioning, UX strategy, and growth-led design.
Product Consultant & Designer
@
As You Are
2020 - now
Canada, USA
Advising creative individuals, tech clients and global agencies including DEPT., Briteweb, Dossier Creative, and Invoke Digital, on mission-driven brand positioning, UX strategy, and growth-led design.
Skills
Brand Strategy & Positioning
UX Research
User Research
UX Design
User Journeys
Visual Design
Prototyping
Market Research
UX Writing
Product Management
Product Management
UX Writing
Information Architecture
Communities
UI Collective
Member · 2026
Monday Girl
Member · 2026
Education
Bachelor’s of Fine Arts in Design
2016 · Concordia University
Certificate in UX Design
BrainStation
Courses
Digital Marketing, Product Management, Sales